2023-06-21 07:32PRESS RELEASE


Effective July 1, Sophia Kerkhof – Schneider will become Chief Marketing Officer on the board of TBAuctions. Kerkhof was previously Marketing Manager at Heineken and in recent years Director Brand and Performance B2C & B2B at bol.com. She brings over 15 years of experience in building brands; experience that she will use at TBAuctions to stimulate synergy between the marketing activities of the various brands within the group, with a strong focus on Marketing Technology.

Kerkhof’s experience in building strong brands and successfully increasing market shares fits in seamlessly with TBAuctions’ growth strategy of wanting to be present in the various European countries with strong brands. Olivier van Duijn, CCO: “We are delighted that Sophia will join us soon. TBAuctions has acquired 8 European auction platforms in the past 18 months, all of which have their own marketing approach. To take full advantage of local best practices to serve our customers on a European scale, strong marketing leadership is essential. Sophia, as an enterprising professional, with a creative and sharp mind, will be responsible for this. She will initially focus on Marketing Technology and connecting and stimulating the TBAuctions marketing community.”

Company with a lot of growth potential
“I am really looking forward to making the switch to TBAuctions”, says Kerkhof, “It’s an entrepreneurial company with a lot of growth potential and a drive to become number one in the international online B2B auction market. The possibilities of the online auction platform ATLAS, where all brands are housed, are a dream for every marketer. So much international data and online opportunities collected in one place; this will enable us to decisively expand and renew the European online auction market in the coming years. With my experience I hope to contribute to the growth of TBAuctions with a focus on sellers and bidders.”

ABOUT TBAuctions

TBAuctions (TBA) is Europe’s leading online auction platform for B2B used industrial equipment with over 1,000 team members across the Nordics, Benelux +UK, and Continental Europe. We believe that Everything Has Value. With our proprietary intelligent auctioning platform, we make the process of buying and selling more effective and efficient by using technology, artificial intelligence (AI), automation, and economies of scale. TBA’s digital auctions make this happen by creating a cross border platform that offers a perfect match between demand and supply of used business goods. Together with our brands (Auksjonen, British Medical Auctions, DAB, Klaravik, PS Auctions, Troostwijk, and Vavato), TBA brings sustainable trade to a higher level. Sourcing locally and selling globally, millions of products are auctioned every year. Our vision is to be the first and most trusted choice to buy and sell used business assets, maximizing their lifespan and value; accelerating the circular economy. We are passionate about making digital auctioning the best option to create value for B2B sellers and buyers. We seamlessly connect close, easy, and fast sourcing with global demand by multiplying the power of our people, technology, and data. In doing so, we will build a profitable business, reward and develop our people, and extend the lifecycle of assets to reduce waste and emissions.