TBAuctions Appoints Deliveroo Executive

Nina de Souza becomes the new Chief Product Officer

24 September, Amsterdam - TBAuctions, a B2B multi-brand online auction platform in Europe, appointed Nina de Souza as its new Chief Product Officer. The American-born executive brings years of product innovation experience at Deliveroo and Hotels.com. As Director of Product at Deliveroo, she was responsible for optimizing the platform's Consumer app. With De Souza's arrival, TBAuctions aims to continue strengthening its position as a leading digital platform in Europe.

By appointing De Souza, TBAuctions brings in an experienced Chief Product Officer with a proven track record. Starting this week, she will be responsible for improving user experience, increasing operational efficiency, and accelerating product innovations supporting the company's growth. These product innovations will be driven by user experience feedback, which is continuously collected and processed.

From 300 million to 2 billion dollar
For TBAuctions, gathering feedback is essential to achieving exponential growth, ensuring that every subsequent customer journey is better than the previous one. De Souza has seen firsthand how this benefits platforms during her time at Deliveroo. Through product innovations that increased the return of existing customers to the platform, she helped Deliveroo grow its revenue from $300 million to $2 billion during her tenure. De Souza also played a part in launching Deliveroo in new markets such as Qatar.

De Souza: “The online auctioning of used industrial goods has enormous growth potential. While re-using and extending the life of goods is already common among consumers on platforms like eBay and Vinted, it’s also becoming increasingly popular among business owners. By developing a better understanding of their needs, we can improve our customer experience and grow into the most prominent and visible digital auction platform in Europe.”

Tom Christenson, CEO of TBAuctions: “We are thrilled to have Nina join our company. Her passionate approach and extensive experience in digital product development make her an excellent fit for our team. We are confident that she will play a crucial role in expanding our product portfolio and enhancing the customer experience across our digital auction platforms.”