Klaravik CEO Carita Nero New Nordic Head of TBAuctions

After less than a year as CEO of Klaravik, Carita Nero is taking on a new and expanded role in the TBAuctions group. This change will help the Nordic region's largest machinery, tools, and vehicle auction site become even more significant. All are for active reuse on a broad front throughout the Nordic region. 

In March 2024, Carita Nero stepped in as the new CEO of Klaravik Sweden when founder Christian Lenander handed over the baton. Nine months later, she takes on the next exciting role in the TBAuctions group, which includes Klaravik. As of the turn of the year, Carita Nero is the new Nordic Regional General Manager and is continuing in her role as CEO of Klaravik Sweden.  

- "My main focus is that all Nordic brands in the group continue to move in the right direction, together. We strive for even closer cooperation between the Nordic countries, where Klaravik, Sweden, has an important role, and therefore, this feels like a natural step," says Carita Nero.   

- "We have recently hired Regional General Managers for our other two regions, Benelux and Continental Europe, and have been looking for one in the Nordics. In the end, I realized she was right in front of my eyes. Carita has done a fantastic job with Klaravik and it feels safe to leave the assignment in her hands," says Tom Christenson, CEO of TBAuctions. 

Klaravik grows beyond Sweden's borders   

TBAuctions, headquartered in Amsterdam, acquired Klaravik in October 2022, and within the group, there are eight different brands with 1,200 employees. TBAuctions serves buyers in 175 countries. In addition to Klaravik in Sweden, Denmark, and Finland, the Nordic brand portfolio includes Norwegian Auksjonen, Swedish PS Auction, and Danish Auktionshuset DAB.   

- We are now accelerating our cooperation. Carita Nero says that by dividing ourselves into three different regions, we can develop and improve our customers' experience together and contribute to even more machines getting a new life with new owners.   

Successful year for Klaravik   

The company's impressive development has continued since Carita Nero took over as CEO of Klaravik after several years as Sales Manager. Among other things, Klaravik expanded to Finland and launched a new app with over 100,000 users. The number of objects sold on klaravik.se this year exceeds 136,000, and auction turnover in 2024 is expected to reach SEK 4.5 billion.   

- "I'm approaching 12 years at Klaravik, and every day, I feel great pride in being part of all the dedicated people who work here. When I took on the role of CEO almost a year ago, I was both humbled and motivated by the task, and I have the same feeling now,” says Nero.  

Klaravik's business model with auction brokers nationwide who mediate the sales has been a significant success factor, spreading to more countries and companies in the group.  

- “We have rolled out the model in several other countries over the past two years, and having someone like Carita in our Executive Team who knows the auction broker model inside out is, of course, a great advantage in our continued development,” says Tom Christenson. 

New Chief Operating Officer for Klaravik 

While Carita Nero continues as CEO of Klaravik, it is also clear that Michaela Bergström, the current CFO, will take on the role of Chief Operating Officer. She succeeds Klaravik's another founder, Christian Knutsson.